Life on earth is stunning in its diversity and nowhere is this more apparent than Africa where wildlife still roams free but their habitats and survival are increasingly under threat.

The global expansion of eco-tourism presents an opportunity to create a substantial industry to support economic growth and to protect all wildlife.

Although we can still only estimate the true nature of human impact, what we do know is that the continued development and spread of human societies is having a significant, detrimental impact on other species, driving many of them into extinction.

The destruction of natural habitats from agriculture and urban development; the unsustainable exploitation of natural resources, plants and animals; the introduction of invasive non-indigenous species; and widespread pollution are the main drivers behind an alarming rate of biodiversity loss.

Given the right protection and stewardship, endangered populations can rebound successfully and co-exist with human societies. In fact, if managed properly, we believe local wildlife can become a significant asset to communities.

Good Earth Power's Wildlife Management programme seeks to implement a multi-layered solution to create and manage wildlife sanctuaries with a view to protecting endangered species and unlocking their true value for the benefit of all.
Facts of Wildlife
  • 17,291 species out of 47,677 so far assessed are threatened with extinction
  • Of the world's 5,490 mammals, 79 are Extinct or Extinct in the Wild, with 188 Critically Endangered,
  • 449 Endangered and 505 Vulnerable
  • 1,895 of the planet's 6,285 amphibians are in danger of extinction, making them the most threatened group of species known to date
  • More than 70,000 plant species are used in traditional and modern medicine
  • Coral reefs provide food, storm protection, jobs, recreation and other income sources for more than 500 million people worldwide yet 70% of coral reefs are threatened or destroyed
Source: International Union for Conservation of Nature (IUCN
When you realize the value of all life, you dwell less on what is past and concentrate more on the preservation of the future.