Housing is a critical development factor for the 4 billion people classified as belonging to the `Bottom of the Pyramid'.

Of these, over 800 million live in slums around the world with over a quarter in Africa.

In the last decade over 200 million people have moved out of slum conditions, double the target set by the Millennium Development Goals in half the time allocated. However, during this time the overall population of slums has actually increased.

Rapid growth in urbanisation rates is creating significant pressure on housing resources, especially in Africa where urbanisation rates, already the highest in the world, are expected to accelerate.

Inadequate housing leads to greater vulnerability to disease, adverse weather and natural disasters. People have no privacy and are precluded from accessing many of the basic services required to lift themselves out of poverty.

This ever increasing divide between rich and poor creates social instability and significantly increased social and economic burden on the entire society over the long term.

The UN characterises slums as follows:
- Poor structural quality and durability of housing
- Insufficient living areas (3+ people sharing a room)
- Lack of secure tenure
- Poor access to water
- Lack of sanitation facilities

Power House

Good Earth Power's `Power House' programme offers a cost-effective, durable and scalable low-cost housing solution that can be plugged into pre-existing development initiatives or provide the framework for new models to break the cycle of poverty.

Following a basic need for shelter, BOP populations spend their limited funds on inadequate housing. Our innovative Power House technology puts a dramatically improved form of housing within reach.

Good Earth Power's transformative building materials company has developed a patented technology to create vastly improved Structural Insulated Panels (SIPs), which are used in the building of energy-efficient homes at lower costs compared to common construction techniques. Power House offers the ability to revolutionize how large and small scale dwellings are constructed and has the potential to put the housing market within reach of micro-finance lending in emerging market countries.

Our plans to deliver the technology in Africa are through two channels: Large up-scale homes: Can cut the cost of dry-in shell framing by a half or more and can take as little as one quarter of the time to erect.

Low-income housing: Can reduce the cost by up to 80%

Renewable & Recycled
The technology revolves around the combination of bamboo and crumb rubber to create SIPs that are durable, strong and will not delaminate, allowing the composite form to be used as a safe, strong and cost effective way of framing all scales of building structures.

Complete Solution
Each house comes with separate sleeping quarters, a kitchen, plumbing, electricity and in-built water purification technology to provide potable water for a family of 4 for 20 years.
Facts of Housing
  • The Bottom of Pyramid market in Africa represents over 250 million 1
  • Over 1/3 of sub-Saharan Africans live in urban areas 2
  • Africa experienced the highest urban growth rate in the world between 2005 - 2010 3
  • Africa's urban population is projected to increase to 62% by 2050 4
  • 72% of sub-Saharan Africa's urban population live under slum conditions 5
  • HIV infection rates in Kenya's largest slum are twice the national average and diarrhoea is the leading killer of children under five 6
  • Female literacy rates in Dar es Salaam's slums are 50% compared to an overall rate of 94% 6
1 `The Fortune at the Bottom of the Pyramid' C.K. Prahalad,
2 `Urbanisation in Sub-Saharan Africa', Stephanie Hanson,    Council on Foreign Relations
3 `State of the World's Cities 2010/11: Bridging the Urban    Divide', UNHABITAT, 2010
4 'Hidden Cities: Unmasking and overcoming health    inequities in urban settings', WHO, 2010
5 `State of the World Population', UN Population Fund,    2007
6 Homeless International
The strength of a nation derives from the integrity of the home.
Patented SIP benefits
  • 20% stronger than steel
  • Light weight for easy installation and safer in natural disasters
  • Impermeable to water
  • Mildew resistant
  • Resistant to bug infestation
  • No additional construction required, no cement, no foundations
  • 95% green technology